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The Coffee Business Mastery Series

Twenty volumes. Twenty years of experience. The most comprehensive practitioner's guide to building a coffee business in the GCC.

By Robert Jones - a businessperson in coffee, not a coffee person in business.

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Volume One Free  ·  Volumes 2-5 Available Now  ·  Volumes 6-20 Releasing 2026  ·  Save AED 181 With the Bundle
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The Author

Who is Robert Jones?

Robert Jones spent twenty years building the coffee infrastructure that the GCC now runs on. He scaled the region's largest specialty coffee operation, designed and built its largest roastery, and developed the supply chain philosophy - Crop to Cup - that defined quality standards across the industry. He built a network of over 8,000 coffee machines across the UAE, pioneered telemetry technology in coffee vending in 2007, and became the first international distribution partner for Eversys coffee machines in 2012.

He franchised concepts across ten markets. He supplied hotels, airlines, militaries, and global chains. He raised capital from local banks, international hedge funds, and crowdfunding platforms - and was one of the first to get coffee machines financed as an asset class.

He now builds his own brands and advises others. This series is the transfer of everything he knows.

Read His Full Story

Volume One - Featured

Start Where the Numbers Start

Free

The Numbers That Actually Matter

Unit Economics, Margin Reality, and the Financial Truth of Building a Coffee Business

Free with email
Get Volume One Free

Volume One is free in exchange for your email. The rest of the series is paid. See all twenty volumes.

  1. Preface Twenty Years in the Engine
  2. Introduction Why Unit Economics Kills More Coffee Businesses Than Bad Coffee Does
  3. One The Real Cost of a Cup
  4. Two Revenue Architecture
  5. Three The Contract Coffee Model
  6. Four Benchmarks That Actually Mean Something
  7. Five What Good Looks Like
  8. Six The Mistakes
The Complete Series

The Coffee Business Mastery Series - Twenty Volumes on Building Coffee Operations in the GCC.

From unit economics and margin reality to supply chain philosophy, franchising, contract coffee, capital raising, and operational technology. Written by Robert Jones for coffee operators, F&B directors, hospitality groups, investors, and family offices across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman.

Click Sample to read the Preface, or ⓘ for volume details.

Complete Series

All twenty volumes. Everything Robert knows.

Twenty volumes covering unit economics, supply chain, culture, franchising, finance, technology, leadership, and what comes next for coffee in the Gulf. The complete operating manual.

Save AED 181 versus buying individually.

AED 799

All twenty volumes delivered immediately on purchase. No card required after.

Frequently Asked

Things people ask before buying.

Who is this series for?

Coffee operators, investors, F&B developers, and executives who want honest, practitioner-grade insight into the business of coffee in the GCC. Not theory - experience.

How do I receive my ebook after purchase?

Immediately after payment you are redirected to a secure download page. A download link is also sent by email. PDFs are formatted for screen reading and print.

What makes this series different from other coffee business books?

Most coffee books are written by enthusiasts. This series is written by the operator who built the GCC's largest specialty coffee business, designed its largest roastery, franchised across ten markets, and supplied hotels, airlines, and military forces. The numbers are real. The frameworks have been tested at scale.

What is the bundle offer?

All 20 volumes for AED 799 - saving AED 181 versus buying individually. All volumes are delivered immediately on purchase.

Can I buy the series for my team?

Yes. For team or corporate licensing contact hello@authority.coffee.

Is there a refund policy?

Due to the digital nature of the product all sales are final. Technical issues are resolved immediately - contact hello@authority.coffee.

Robert Jones Coffee Industry Strategist and Advisor Robert Jones is the author of The Coffee Business Mastery Series and founder of Authority.Coffee. 20 years building coffee businesses in the GCC. Creator of the Crop to Cup supply chain philosophy. Coffee business management GCC coffee market Specialty coffee unit economics Coffee franchise development Coffee supply chain management Crop to Cup philosophy Coffee machine technology Coffee business financing